Privacy Policy

1. Our Commitment to Privacy

In order to protect the privacy of its customers and website users, Genesis Estrie places great importance on transparency, control, and management of collected personal data. We are committed to strictly respecting the confidentiality of the information gathered, in accordance with this privacy policy (hereinafter the "Policy") and applicable laws, including Quebec's Law 25.

2. Application of the Policy

This Policy explains how Genesis Estrie collects, uses, communicates, retains, and protects personal and non-personal information of its website users, as well as customers of its products and services.

It applies to our entire website and online services. We encourage you to regularly review this Policy, as it may be modified without notice.

3. Acceptance of the Policy

By using this site or conducting an online transaction, you consent to the collection, use, and disclosure of your personal information in accordance with this Policy.

4. Information Collection

a) Personal Information

Personal information is that which identifies an individual. It is collected voluntarily, particularly during an order, registration, or form submission.

The following may be collected:

• Name and surname

• Gender

• Postal address

• Email address

• Phone number

• Credit card number

This list is not exhaustive and may change without notice.

b) Non-Personal Information

This information is technical or statistical in nature and does not identify an individual. It may include, among others:

• IP address

• Browser and operating system

• Pages visited and duration of visit

• Demographic and language data

These data are collected automatically using cookies. For more details, see our Cookie Policy.

5. Use of Information

a) Use of Personal Information

Personal information is used to:

• Respond to your requests or orders

• Send you information or offers

• Conduct satisfaction surveys

• Ensure delivery of your purchases

b) Use of Non-Personal Information

These data allow us to analyze website traffic, better understand our visitors, and optimize our services.

We use Google Analytics and advertising tools like Google Ads and Meta (Facebook) to:

• Create user profiles

• Display targeted ads (remarketing)

• Produce statistical reports

You can disable the use of cookies and personalized advertising via the following links:

• Google Ads Settings

• Manage Google Ads Preferences

6. Remarketing Policy

Genesis Estrie uses remarketing, re-engagement, and similar audiences features through Google Ads. This allows us to display ads for our products and services on other sites visited by users.

These features rely on cookies to display relevant ads based on previous visits.

7. Disclosure to Third Parties

The information you provide remains confidential. It may be shared with our partners or service providers only when necessary to perform a service (e.g., delivery, secure payment).

No other disclosure will be made without your explicit consent, unless required by law.

8. Collection by Third Parties

Some third-party tools (e.g., Google Analytics) may collect browsing data for their own purposes, beyond our control.

See the Google Privacy Policy for more information.

9. Protection of Your Information

Genesis Estrie implements reasonable physical, technical, and administrative measures to ensure the security of personal information. This includes:

• Limited data access

• Encryption of transactions (e.g., payment)

• Technical server monitoring

10. Withdrawal or Modification of Information

You can at any time:

• Request removal of your name from our lists

• Access your personal information

• Correct or update your data

To exercise these rights, contact us via the website form.

11. Personal Information Protection Officer

In accordance with Law 25, Genesis Estrie has appointed a personal information protection officer:

Name: Dominique Beauchemin
Email: serviceclient@grbeaucage.com
Phone: 819-566-9034

12. Duration of Information Retention

Personal information is retained as long as necessary to achieve the purposes for which it was collected, unless otherwise required by law.

Once this period expires, the data is securely destroyed or anonymized.

13. Data Transfer Outside Quebec

Some providers we work with (such as Google or Meta) may store or process your information outside Quebec, notably in the United States. Genesis Estrie ensures that these providers apply equivalent guarantees to Quebec law regarding confidentiality.

14. Right to Portability

You have the right to obtain your personal information in a structured and commonly used technological format, when technically possible.

To exercise this right, please contact our personal information protection officer.

15. Policy Update

This Policy may be updated at any time to reflect legislative changes or our internal practices.

Last updated: July 12, 2025